![]() But a good marketer knows that a brand should be visually distinguishable from its competitors’ brands and use visual words to facilitate customer orientation. This nomenclature is among the most interesting because of its visual and especially because it is the opposite of what is happening in the technological world, where the communication of clichés is built right into "technological" sounding names. Android has just introduced a new name for its mobile operating system, expected to begin with "N", and it turned out to be "Nougat”. The first two versions are still called Alpha and Beta, but starting with the letter "C", Android came out with marketing names in addition to the numerical designation, something which has brought continuity to their communications and attracted consumers. ![]() The names instead are deduced from sweets, making them more effective. The Android operating system’s nomenclature is based on names in alphabetical order that indicate nothing technological, innovative or sophisticated whatsoever, something the IT world ordinarily seeks to find. Nomenclature type: Anti-categorical product names Below are a few examples of different naming nomenclatures which are formed in different ways. The naming nomenclature enhances what marketers and creative people do and puts a tool in their hands – a set of pre-defined rules about how to proceed toward developing names when they expand a product line or service portfolio. When the new owner starts up the Mac, they can use their own information to complete setup.How can you make marketing of your many products more effective? Big brands have found from testing that a common naming nomenclature not only unites sub-branding with related names, but it also simplifies making these products and services more visible and memorable. If you're selling, trading in, or giving away your Mac, quit the setup assistant without completing setup, then click Shut Down. When installation is complete, your Mac might start up to a setup assistant.Your Mac might restart and show a progress bar several times, and the screen might be empty for minutes at a time. Allow installation to complete without putting your Mac to sleep or closing its lid.If the installer doesn't see your disk, or it says that it can't install on your computer or volume, you might need to erase your disk first.If the installer offers the choice between installing on Macintosh HD or Macintosh HD - Data, choose Macintosh HD.If the installer asks to unlock your disk, enter the password that you use to log in to your Mac.Click Continue, then follow the onscreen instructions.When you see a window with the option to reinstall macOS, your Mac has started up from Recovery. Then click Next and enter that user's administrator password, which is the password they use to log in to the Mac. If you're asked to select a user you know the password for, select the user.To select a Wi-Fi network, use the Wi-Fi menu in the upper-right corner of the screen. You might be asked to select a Wi-Fi network or attach a network cable.Keep holding the keys until you see an Apple logo or spinning globe.Shift-Option-Command-R: When you press and hold these four keys at startup, macOS Recovery might offer the macOS that came with your Mac, or the closest version still available. ![]()
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